Monday, November 8, 2010
Realty Executives International Launches Executive/Broker Web Platforms as Part of Large Scale Technology Initiative
According to the company, the Executive and Broker Platforms are another component of the company’s overall Technology Initiative which plans out to 2020 led by the Realty Executives International Chief Technology Officer Darrell Smith. He is notably the co-founder of one of the top ten most downloaded apps in history.
“We understand the importance of investing in our Executives’ (real estate agents) technology future,” states Rich Rector, owner and executive chairman of Realty Executives International. “Our proprietary Executive and Broker Platforms are not your typical real estate websites.”
Realty Executives developed the Executive and Broker Platforms with a focus on organic development of leads through a long-term consumer focused Web presence, the company reported. Over the course of the last 24 months, Smith and his technology team have evaluated thousands of real estate and various industry websites from independent blogs to massive listing aggregators.
After comparing traffic rankings, traffic sources, Search Engine Optimization (SEO) and customer quality, Realty Executives concluded that to be truly effective, technology needs to drive traffic and awareness not only to real estate agent listings, but to agents themselves.
“The Executive and Broker Platforms promote personal brands, in addition to listings, so our executives and brokers can be recognized as knowledgeable thought leaders for their specialty, experience and perspectives,” adds Glenn Melton, chief executive officer of Realty Executives International. “Without a personal brand that people can recognize online, Realtors will not be on the radar for consumers to find.”
Executive and Broker Platforms are now available throughout the Realty Executives International network.
For more information, visit www.realtyexecutives.com/signup or contact Andrea Kalmanovitz at andrea@alchemyaz.com.
RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.
Wednesday, November 3, 2010
Realty Executives International is First National Franchisor to Launch Microsoft Tag Technology to Global Network
The Tag program is just one element of the company’s overall Technology Initiative which plans out to 2020 led by the company’s chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.
“We are making significant investments in online technology platforms,” states Rich Rector, owner and Executive Chairman of Realty Executives International. “Our Executives (real estate agents) are the go-to Realtors of choice because they are always ahead of the curve.”
Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a Smartphone which takes them to a unique landing page to view virtual tours website, etc.
“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton, chief executive officer of Realty Executive International. “So we are using technology to engage our clients where they feel most comfortable - online.”
Through its proprietary Realty Executives TagManager Console powered by Microsoft™, brokers and agents can manage all steps to utilize Tags – like printing yard signs, creating virtual tours, ecrm, e-mail marketing – in one online dashboard.
Click here to visit Realty Executives International Owner Rich Rector’s TagManager Announcement Video on YouTube.
About TagManager
TAG, YOU’RE IT! Go to http://gettag.mobi on your Smartphone and download this free app to see what virtual tour the barcode in this video takes you on: click here to view video.
About Realty Executives International, Inc.
Realty Executives International is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For additional company information, call (602) 957-0747 or visit www.RealtyExecutives.com.
Copyright © Business Wire 2010
Realty Executives International Partners with planetRE to Launch Its New Real Estate Financial and Compliance Management Platforms
"We have real estate franchises around the world and QuickBooks is one of the most widely used accounting software applications for small businesses globally," says Karen Dunham, chief financial officer for Realty Executives International. "Now, with our partnership with planetRE, they can seamlessly integrate QuickBooks into a customized financial and transaction solution specifically designed to best support their real estate business."
"We are excited to partner with Realty Executives International and offer them advanced financial, transaction, risk management and compliance solutions," says Subrao Shenoy, CEO of planetRE.
The system scales from a single agent office to large MBOs. For more information, visit Realty Executives International's website at www.RealtyExecutives.com, planetRE's website at www.planetRE.com or click here to view Intuit's planetRE Money website.
About Realty Executives International, Inc.
Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For more information, call (602) 957-0747 or visit www.RealtyExecutives.com.
About PlanetRE
TrSoft (d.b.a. planetRE) is a privately held, leading edge SaaS vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA, its primary mission is to provide cutting edge products and services to the global real estate industry in areas of consumer search, CRM, Transaction, Financial Management & Business Process Outsourcing services. More information about planetRE can be found on the Internet at www.planetre.com.
Realty Executives International
Andrea Kalmanovitz, 602-980-2040
andrea@alchemyaz.com
or
planetRE
Daren Hamilton, 206-391-0255
daren@planetre.com
Friday, October 1, 2010
Realty Executives Over the Mountain Opens in Birmingham, Alabama
The MidSouth Region is very excited to announce the addition of Realty Executives Over The Mountain in Birmingham, Alabama.. Mike McMullen is the Broker/Owner of Realty Executives Over the Mountain which is located at 137 Business Center Drive. Mike has been in the real estate industry for over ten years.. A lifelong resident of Alabama, Mike began his real estate career in 1999, rising to become recognized as one of the top agents in the southeast and listed in the top 500 real estate agents nationally in 2005. Additionally, Mike owns and operates Alabama Rental Managers which manages over 500 properties in and around the Birmingham area. To contact Mike please visit their website at www.RealtyExecutives-OTM.com. or call them at 205-949-2099.
Wednesday, June 2, 2010
Addition of the Pell City office will give Realty Executives MidSouth Region coverage in the Logan Martin Lake Area
Realty Executives MidSouth is pleased to announce the opening of a new office in Pell City, AL. Realty Executives Complete, owned and operated by Nancy Locklar and Barry Lynn Miller, opened last week at 1019 Martin Street in Pell City.
"In today’s market when we’re so inundated with negative media attention I felt like we needed to evaluate where our best opportunities for growth are and after much research I am confident that the Realty Executives brand has the capacity and stability to help us grow and provide exceptional service to our customers and clients," said Locklar. “Realty Executives is a company with great business ethics, good family values and the international support and connections we need. We looked at other companies and decided that the tools, systems and technologies offered by Realty Executives International were unsurpassed. The company focuses on marketing and advertising locally and internationally where the buyers are. With their tools and systems along with our local knowledge we expect to capture a large market share very quickly"
Over the years Locklar and Miller have distinguished themselves as leaders in the
Realty Executives Complete currently has five sales associates with the resources and plans to expand significantly in the coming year according to co-owner Barry Lynn Miller. "We plan on recruiting additional Executives to assist us in the marketing and sales of all of our development projects, including The Cabins at Bridge Creek,” said Miller.
"I am so pleased that Nancy and Barry have affiliated themselves with Realty Executives because they possess a superior level of professionalism and are highly motivated entrepreneurs. Given that Realty Executives has the tools and systems designed for the highly productive professional practitioner of real estate, Realty Executives Complete will be able to build on their already successful business by providing an even higher level of real estate service to the Logan Martin Lake Area," said Randy McKinney, regional developer for the Realty Executives MidSouth Region.
For additional company information, please call Realty Executives Complete at (205) 338-MOVE or visit http://www.REC-HomesForSale.com/ or Realty Executives MidSouth Region, which consists of
Friday, March 5, 2010
Things Are Looking Up – Finding Success during Tough Economic Times
Contrary to the consumer-focused approach of most real estate companies, Realty Executives’ Owner and Executive Chairman Rich Rector believes that consumers reap the benefits of agents distinguished in their marketplace for productivity, entrepreneurial business approach and expert real estate knowledge.
That is why, early on, Realty Executives drew a distinction between the Executive level of productivity and professionalism versus that of the average licensed agent. “By supporting our Executives’ productivity and success, the consumer then experiences us as the most professional in their marketplace,” says Rector.
For the complete article, please visit http://rismedia.com/2010-03-04/things-are-looking-up-finding-success-during-tough-economic-times/.
Tuesday, March 2, 2010
Realty Executives International Awards Franchising Rights to Six Countries of Gulf Region
“The natural resources and destination status of the Gulf Region has positioned it as a major global leader in business and tourism,” says Glenn Melton, chief executive officer of Realty Executives International. “And being able to tap into that network adds great value to our system of Realtors.”
In a three year, phased growth plan, Franchise Owners Ahmed Alshaer and Eissa Alhateri plan to open 12 brokerage offices with approximately 100 Executives (real estate agents) by Q1 of 2013. The first office will open this quarter in Saudi Arabia followed by a second office in Qatar. Offices in the UAE, Muscat and Oman are slated for 2011; offices in Manama, Bahrain and Kuwait are planned for 2012.
“Ahmed and Eissa are entrepreneurs with strong vision and foresight,” states Scott Hurlock, vice president of franchise development for Realty Executives International. “I believe they will reinvent how people do real estate business in the Gulf Region.”
Alshaer, formerly with Realogy for Gulf Council Countries, is currently working in collaboration with the UAE governments to build a standardized Multiple Listing Service (MLS) in an effort to streamline inventory listings similarly to the United States’ MLS real estate model.
For more information, visit www.RealtyExecutives.com.
Thursday, December 10, 2009
Realty Executives signs deal to open first franchise in Turkey
Despite the economic doldrums that have settled upon the real estate market during the past year, Realty Execs has been expanding rapidly — both in the U.S. and abroad.
Since the first of the year, Realty Execs has awarded franchising rights to 48 new entities, including affiliates in the Dominican Republic and Honduras. It now has franchisees in 17 countries. Within the U.S., Realty Execs has added affiliates in Michigan, New Jersey, Florida, Tennessee, North Carolina, South Carolina and Georgia this year.
Scott Hurlock, vice president of franchise development, is on the road nearly nonstop — and when he isn’t, he’s researching new countries and potential franchisees.
Phoenix Business Journal - by Jan Buchholz
Tuesday, November 17, 2009
Realty Executives International Franchise Growth Booming
“Brokers and top producers are choosing Realty Executives because of the value in aligning with our highly reputable brand and because of the tools we provide our Executives so they can leverage every opportunity in today’s dynamic real estate landscape,” says Rich Rector, owner and Executive Chairman of Realty Executives International, Inc.
“We have been focused on understanding the changing economic realities, cultural norms and politics to best equip our real estate professionals to stand out in today’s ‘New Normal,” states Glenn Melton, chief executive officer of Realty Executives International.
Read more: http://rismedia.com/2009-11-16/realty-executives-international-franchise-growth-booming/#ixzz0X8HCP8T3
Saturday, November 7, 2009
Franchise Growth Escalates for Realty Executives
PHOENIX, Ariz. – Realty Executives International, Inc. announces record breaking attendance at the company’s quarterly Franchise Training event with 54 new and renewal Realty Executives franchise owners from North and Central America. Notably, double the attendance the company has historically hosted for over 20 years.
“I attribute the influx of new franchises to today’s dynamic real estate market which truly highlights the value for real estate professionals to be aligned with a strong parent company that supports them with relevant tools and training,” says Rich Rector, owner and Executive Chairman of Realty Executives International, Inc. “There is a new reality in real estate. We have a sound business model and clear perspectives on the industry and the consumer, in local markets and around the world, which positions us well now and for the future.”
Forty-four of the franchise owners in attendance are new franchisees located throughout the United States, Canada, Mexico, Costa Rica, Belize and Honduras. The franchise training event was scheduled from Monday, October 5 through Friday, October 9 at the Arizona Grand Resort in Phoenix, Ariz.
The training curriculum included the following topics: Realty Executives International’s history and vision, budgeting, technology, proformas, business planning, accounting, CRM, communications and public relations, marketing and advertising and recruiting to name a few. Rector adds that perhaps the most significant value of the franchise training event is the opportunity for franchisees to expand their network of real estate professionals globally.
from EVliving.com
Monday, November 2, 2009
Realty Executives International Announces Promotion of Owner Rich Rector to Executive Chairman and Glenn Melton to CEO
Formerly the chief operating officer, Melton will continue to supervise all internal corporate activities including finance, technology, marketing and human resources for the privately-held Phoenix-based, international organization which has nearly 700 franchises in 17 countries. Additionally, both Melton and Rector will assume these roles within the Realty Executives Phoenix brokerage and the Realty Executives Relocation companies.
“Glenn has been a catalyst in reinvigorating the Realty Executives brand worldwide as an authority in real estate,” says Rector. “His franchise expertise coupled with his in-depth real estate knowledge enables Glenn to manage the company with strong foresight and continued long term growth. Glenn’s promotion enables me to maintain a high-level of involvement throughout the organization to actively engage our core values and goals.”
“This is a great time for consumers to leverage the pricing and opportunities available in this market,” says Melton. “Our core responsibility as a parent company is to identify and stay abreast of information, government programs and micro and macro trends that are credible and relevant so our Executives can offer superior real estate guidance.”
Read more: http://rismedia.com/2009-11-01/realty-executives-international-announces-promotion-of-owner-rich-rector-to-executive-chairman-and-glenn-melton-to-ceo/#ixzz0ViEclTau
Wednesday, September 30, 2009
Realty Executives International Awards Franchising Rights to RE/MAX Select
“We have fared well since the height of the housing boom because our agents are business savvy and stay educated on today’s emerging real estate market,” says Gary Howard, founder and president of newly formed Realty Executives Select. “We moved to a strong and reputable brand which offers our agents the tools and professionalism required to further leverage opportunities in this dynamic environment.”
Richard Lopez, vice president of Realty Executive Select, adds that today’s real estate market has become very competitive with a myriad of opportunities from short sales to first-time homebuyers entering the market. “We are consistently seeing multiple offers and an increase in transactions. To best position our team now and for the future, we have an aggressive growth plan which includes our partnership with Realty Executives to increase our value proposition to our current and prospective agents.”
For more information, visit www.RealtyExecutives-Select.com.
Read more: http://rismedia.com/2009-09-29/realty-executives-international-awards-franchising-rights-to-remax-select/#ixzz0SbEXApUI
Thursday, September 17, 2009
Lacie Maynard of Realty Executives Gulf Coast receives 2009 Baldwin County REALTOR® of the Year
Gulf Shores, AL ( –
“Our office is extremely proud of Lacie,” said
Lacie has not only been an active REALTOR® since 1990, but she has also held her Broker’s license for eighteen years. She is a lifetime member of the Best of Baldwin, currently serves on the Board of Directors for Baldwin County Association of Realtors® (BCAR) and is a State Director for BCAR and the Alabama Association of Realtors® (
“I was surprised and extremely moved to have been chosen as the 2009 REALTOR® of the Year,” said Maynard. “I am proud of my profession and even though the real estate market has been a difficult one for the past few years, I am glad I had the support of my family and friends and was able to stay on track. I love being a REALTOR® and it has been my pleasure to work with so many amazing customers and clients over the years. We are seeing gradual improvements in the market and I am very encouraged by this. Even though we may have a few more years of recovery, I still believe that
In addition to her extensive real estate industry achievements, Lacie continues to be tremendously involved in her community and church as well. Maynard was named as Habitat for Humanity’s 2004 Volunteer of the year for the State of
For more information about
REALTY EXECUTIVES is one of the fastest-growing real estate franchises in the
Wednesday, June 17, 2009
Tapping into Short Sales with the Certified Default Resolution Specialist (CDRS) Certification
Larry Orr, of Realty Executives Gulf Coast, has recently completed advanced Short Sale education to provide the highest level of service and expertise to his clients. The intense training program was offered by America’s Home Rescue through Realty Executives International in Phoenix, Arizona.America’s Home Rescue offers the Certified Default Resolution Specialist (CDRS) Certification Program, which provides all of the tools, resources, and support to leverage the knowledge and skill gained by going through the CDRS training program. The CDRS designation allows those who have really embraced education and taken the initiative to become skilled in Short Sales to be recognized in the industry by homeowners, lenders and other real estate professionals.
Wednesday, May 13, 2009
2008 Realty Executives International Top Awards
Rich Rector, President and CEO of Realty Executives International recently announced the winners of the 2008 Top Awards. Click here to launch a video announcement about those top notch Executives, Broker/Owners and Regional Developers who defied the market and continued their climb to the top.In Addition, from our MidSouth Region, Sherry Dinges, Dell Palmer and Mark Graham also placed in the Top 100. Sherry Dinges, Broker/Owner of Realty Executives Dinges Real Estate in Huntsville, Alabama, placed #49 by Commission Dollars and #87 for Units Sold. Dell Palmer, Broker/Owner of Realty Executives, The Dell Group in Madison, MS placed #42 by Commission Dollars. Mark Graham, from Realty Executives, The Executive Team in Hattiesburg, Mississippi placed #91 in Units Sold. Congratulations Sherry, Dell and Mark!
Realty Executives International Launches First-of-its-Kind National Online Lead Generation Program to Drive Home Buyers to Local Brokerages
PHOENIX, Ariz. – April 27, 2009 – Realty Executives International (http://www.RealtyExecutives.com) today announced an innovative online lead generation program, pay-per-click advertising strategy and bold new technology initiative.
Unlike other international real estate franchisors whose advertising campaigns solely drive consumers to their own corporate sites, Realty Executives is taking a 180-degree turn from that approach as it launches a comprehensive local lead generation strategy to drive buyers directly to local brokers’ websites.
To support this initiative, Realty Executives is providing its franchisees with co-marketing funds to help them promote their own company and generate leads online. In addition, Realty Executives is also offering its franchisees advanced lead generation and lead management technology to help cultivate consumer relationships and convert those leads into closed sales.
As part of this initiative, the company announced that it has entered into a strategic relationship with Market Leader (http://www.MarketLeader.com)—an innovator in online marketing technology and services for real estate professionals—to offer the company’s RealtyGenerator technology platform to Realty Executives’ network of offices. RealtyGenerator is a proven lead generation and lead management system that helps real estate brokers grow and manage their business. RealtyGenerator’s powerful lead generation and client management system has been continually enhanced over the past five years and now powers more than 200 leading brokerage companies throughout the nation.
“Our number one goal is to help our brokers and sales associates generate more business, and there’s no better place to do that than online where the overwhelming majority of buyers are now looking first for properties and sales associates,” Realty Executives International President Rich Rector said. “The Internet is transforming our business, and with this new program, we are helping Realty Executives brokerage companies grow their market share and build a new profit center for their business and their sales associates.”
With Realty Generator, we’re no longer experiencing the “slow market” that everyone else is talking about,” said James Watson, a Realty Executives broker in Missouri. “Instead, we’ve increased market share and increased sales by 200%. Our sales associates love it – and some say it delivers more leads than they can handle.”
Rector said some Realty Executives offices are already using RealtyGenerator as part of a recent pilot phase to the program, and these companies are benefiting from the leads the program has generated and the tools that have been provided to help convert those leads into clients.
RealtyGenerator's powerful lead generation and client management system has been continually enhanced over the past five years and currently powers more than 200 innovative brokerage companies throughout the nation.
Wednesday, January 14, 2009
REALTY EXECUTIVES INTERNATIONAL RANKS ON ENTREPRENEUR MAGAZINE’S 2009 FRANCHISE 500® LIST
By Marissa LeonThe list is compiled annually by Entrepreneur Magazine and lists franchises in a variety of industries based on specific criteria including company objectives, financial stability, growth rate, size, number of years in the business and length of time franchising. The 500 franchises with the highest cumulative scores are then ranked in order on the general listing.
“We are thrilled to be included in this prestigious report for 2009 and look forward to continuing to drastically improve our rankings in the coming years,” said Rich Rector, president and CEO of Realty Executives International. “A renewed focus and growth strategy for the next several years will, no doubt, continue to keep Realty Executives in the forefront of both the real estate and franchising industries.”
Since the firm started its franchising operation in 1988, Realty Executives International has been named as a top franchise on 19 Entrepreneur Magazine lists, as well as in many other notable national rankings. In fact, in the last several years, the company has repeatedly improved its ranking on the Franchise 500® list.
Realty Executives International, Inc. is one of the fastest-growing real estate franchises in the United States, with nearly 15,000 sales associates and more than 750 franchises. The Phoenix-based, privately held company has offices in the United States, Canada, South Africa, Mexico, Costa Rica, France, Greece, Panama, Nicaragua, Belize, Israel, Australia, Poland and Spain. Publications like Entrepreneur, Success and Inc. magazines have recently ranked Realty Executives International as a leader in the real estate industry based on franchise growth, management stability and financial soundness. For additional company information visit www.RealtyExecutives.com.
Monday, January 12, 2009
Realty Executives Makes Cover of Real Estate Magazine!
Realty Executives Int'l Ranks in Franchise 500
Entrepreneur Magazine recently published their Franchise 500 which ranks the top 500 franchises overall as well as other categories such as Low-Cost Franchises & America's Top Global Franchises. Below are our rankings.Monday, January 5, 2009
Realty Executives Grows Into the New Year
“I am excited about the growth and experience level here at Realty Executives,” said Broker/Owner, Randy McKinney. “While other companies are closing and contracting, we are determined to attack a challenging market head on with a well-equipped team of professionals ready to serve the buyers and sellers in our community.”
Larry Orr is a native of Memphis, Tennessee and relocated to Orange Beach five years ago. He has been active in real estate for over three years. “I am looking forward to a new year with a great company with dynamic leadership. Tough times require new ways of doing business, and Realty Executives provides the platform from which to reach for greater successes,” said Orr.
Ba Porterfield has lived on the Gulf Coast for over five and a half years. She has been a licensed real estate professional for 15 years now. Prior to real estate she spent many years in Mortgage Banking Loan Administration servicing real estate loans in all 50 states. This profession led to her living all over the United States. “I am excited and optimistic about my future with Realty Executives Gulf Coast. I look forward to serving my clients with the outstanding resources and guidance offered by our office & the franchise,” said Porterfield.
Paula LeBlanc moved to the Gulf Coast area in 2004 from New Iberia, LA and began her career in real estate about a year ago. Prior to working in the real estate industry she practiced nursing at Baldwin Regional Medical Center in Foley and was in sales a number of years prior to that. “It has been a learning and rewarding experience. I’ve not only had customers, but have created new friendships. My decision to join Realty Executives was based on the exciting marketing tools and plans that Realty Executives offers and the way I was made to feel at home immediately. I look at this as a great opportunity to work with our community to fulfill their housing needs,” said LeBlanc.
Betty Bronnenberg is originally from Meridian, Mississippi and has lived on the Gulf Coast for more than six years. She has been actively involved in the real estate industry for over five years. “I look forward to starting the New Year with Realty Executives, a company that provides positive, solid leadership and offers the latest in technological tools and support that is crucial in today’s market,” said Bronnenberg.
Each of these real estate executives may be reached at (251) 968-4300. For more information, visit www.RealtyExecutivesGulfCoast.com.