RISMEDIA, November 8, 2010—Realty Executives International, Inc. announced the launch of Executive and Broker Web Platforms, individual real estate agent and broker websites designed to enhance “personal brands” online through the use of social media and indexed listing pages to increase organic search rankings.
According to the company, the Executive and Broker Platforms are another component of the company’s overall Technology Initiative which plans out to 2020 led by the Realty Executives International Chief Technology Officer Darrell Smith. He is notably the co-founder of one of the top ten most downloaded apps in history.
“We understand the importance of investing in our Executives’ (real estate agents) technology future,” states Rich Rector, owner and executive chairman of Realty Executives International. “Our proprietary Executive and Broker Platforms are not your typical real estate websites.”
Realty Executives developed the Executive and Broker Platforms with a focus on organic development of leads through a long-term consumer focused Web presence, the company reported. Over the course of the last 24 months, Smith and his technology team have evaluated thousands of real estate and various industry websites from independent blogs to massive listing aggregators.
After comparing traffic rankings, traffic sources, Search Engine Optimization (SEO) and customer quality, Realty Executives concluded that to be truly effective, technology needs to drive traffic and awareness not only to real estate agent listings, but to agents themselves.
“The Executive and Broker Platforms promote personal brands, in addition to listings, so our executives and brokers can be recognized as knowledgeable thought leaders for their specialty, experience and perspectives,” adds Glenn Melton, chief executive officer of Realty Executives International. “Without a personal brand that people can recognize online, Realtors will not be on the radar for consumers to find.”
Executive and Broker Platforms are now available throughout the Realty Executives International network.
For more information, visit www.realtyexecutives.com/signup or contact Andrea Kalmanovitz at andrea@alchemyaz.com.
RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.
Monday, November 8, 2010
Wednesday, November 3, 2010
Realty Executives International is First National Franchisor to Launch Microsoft Tag Technology to Global Network
PHOENIX -- (BUSINESS WIRE) -- Realty Executives International, Inc. announces the launch of its newest marketing-technology program which offers home buyers and sellers a unique real estate search experience through the use of Microsoft Tag technology.
The Tag program is just one element of the company’s overall Technology Initiative which plans out to 2020 led by the company’s chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.
“We are making significant investments in online technology platforms,” states Rich Rector, owner and Executive Chairman of Realty Executives International. “Our Executives (real estate agents) are the go-to Realtors of choice because they are always ahead of the curve.”
Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a Smartphone which takes them to a unique landing page to view virtual tours website, etc.
“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton, chief executive officer of Realty Executive International. “So we are using technology to engage our clients where they feel most comfortable - online.”
Through its proprietary Realty Executives TagManager Console powered by Microsoft™, brokers and agents can manage all steps to utilize Tags – like printing yard signs, creating virtual tours, ecrm, e-mail marketing – in one online dashboard.
Click here to visit Realty Executives International Owner Rich Rector’s TagManager Announcement Video on YouTube.
About TagManager
TAG, YOU’RE IT! Go to http://gettag.mobi on your Smartphone and download this free app to see what virtual tour the barcode in this video takes you on: click here to view video.
About Realty Executives International, Inc.
Realty Executives International is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For additional company information, call (602) 957-0747 or visit www.RealtyExecutives.com.
Copyright © Business Wire 2010
The Tag program is just one element of the company’s overall Technology Initiative which plans out to 2020 led by the company’s chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.
“We are making significant investments in online technology platforms,” states Rich Rector, owner and Executive Chairman of Realty Executives International. “Our Executives (real estate agents) are the go-to Realtors of choice because they are always ahead of the curve.”
Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a Smartphone which takes them to a unique landing page to view virtual tours website, etc.
“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton, chief executive officer of Realty Executive International. “So we are using technology to engage our clients where they feel most comfortable - online.”
Through its proprietary Realty Executives TagManager Console powered by Microsoft™, brokers and agents can manage all steps to utilize Tags – like printing yard signs, creating virtual tours, ecrm, e-mail marketing – in one online dashboard.
Click here to visit Realty Executives International Owner Rich Rector’s TagManager Announcement Video on YouTube.
About TagManager
TAG, YOU’RE IT! Go to http://gettag.mobi on your Smartphone and download this free app to see what virtual tour the barcode in this video takes you on: click here to view video.
About Realty Executives International, Inc.
Realty Executives International is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For additional company information, call (602) 957-0747 or visit www.RealtyExecutives.com.
Copyright © Business Wire 2010
Realty Executives International Partners with planetRE to Launch Its New Real Estate Financial and Compliance Management Platforms
PHOENIX - (BUSINESS WIRE) - Realty Executives International, Inc. announces their partnership with planetRE . The planetRE Money and planetRE Compliance platforms together offer the Realty Executives global network of real estate brokers and agents the first Web 2.0 based platform in the world to service the real estate industry with advanced financial analytics, an online broker compliance component, a transaction and risk management platform, and it is the only software that integrates with Intuit's QuickBooks and MLS.
"We have real estate franchises around the world and QuickBooks is one of the most widely used accounting software applications for small businesses globally," says Karen Dunham, chief financial officer for Realty Executives International. "Now, with our partnership with planetRE, they can seamlessly integrate QuickBooks into a customized financial and transaction solution specifically designed to best support their real estate business."
"We are excited to partner with Realty Executives International and offer them advanced financial, transaction, risk management and compliance solutions," says Subrao Shenoy, CEO of planetRE.
The system scales from a single agent office to large MBOs. For more information, visit Realty Executives International's website at www.RealtyExecutives.com, planetRE's website at www.planetRE.com or click here to view Intuit's planetRE Money website.
About Realty Executives International, Inc.
Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For more information, call (602) 957-0747 or visit www.RealtyExecutives.com.
About PlanetRE
TrSoft (d.b.a. planetRE) is a privately held, leading edge SaaS vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA, its primary mission is to provide cutting edge products and services to the global real estate industry in areas of consumer search, CRM, Transaction, Financial Management & Business Process Outsourcing services. More information about planetRE can be found on the Internet at www.planetre.com.
Realty Executives International
Andrea Kalmanovitz, 602-980-2040
andrea@alchemyaz.com
or
planetRE
Daren Hamilton, 206-391-0255
daren@planetre.com
"We have real estate franchises around the world and QuickBooks is one of the most widely used accounting software applications for small businesses globally," says Karen Dunham, chief financial officer for Realty Executives International. "Now, with our partnership with planetRE, they can seamlessly integrate QuickBooks into a customized financial and transaction solution specifically designed to best support their real estate business."
"We are excited to partner with Realty Executives International and offer them advanced financial, transaction, risk management and compliance solutions," says Subrao Shenoy, CEO of planetRE.
The system scales from a single agent office to large MBOs. For more information, visit Realty Executives International's website at www.RealtyExecutives.com, planetRE's website at www.planetRE.com or click here to view Intuit's planetRE Money website.
About Realty Executives International, Inc.
Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For more information, call (602) 957-0747 or visit www.RealtyExecutives.com.
About PlanetRE
TrSoft (d.b.a. planetRE) is a privately held, leading edge SaaS vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA, its primary mission is to provide cutting edge products and services to the global real estate industry in areas of consumer search, CRM, Transaction, Financial Management & Business Process Outsourcing services. More information about planetRE can be found on the Internet at www.planetre.com.
Realty Executives International
Andrea Kalmanovitz, 602-980-2040
andrea@alchemyaz.com
or
planetRE
Daren Hamilton, 206-391-0255
daren@planetre.com
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