Monday, November 8, 2010

Realty Executives International Launches Executive/Broker Web Platforms as Part of Large Scale Technology Initiative

RISMEDIA, November 8, 2010—Realty Executives International, Inc. announced the launch of Executive and Broker Web Platforms, individual real estate agent and broker websites designed to enhance “personal brands” online through the use of social media and indexed listing pages to increase organic search rankings.

According to the company, the Executive and Broker Platforms are another component of the company’s overall Technology Initiative which plans out to 2020 led by the Realty Executives International Chief Technology Officer Darrell Smith. He is notably the co-founder of one of the top ten most downloaded apps in history.

“We understand the importance of investing in our Executives’ (real estate agents) technology future,” states Rich Rector, owner and executive chairman of Realty Executives International. “Our proprietary Executive and Broker Platforms are not your typical real estate websites.”

Realty Executives developed the Executive and Broker Platforms with a focus on organic development of leads through a long-term consumer focused Web presence, the company reported. Over the course of the last 24 months, Smith and his technology team have evaluated thousands of real estate and various industry websites from independent blogs to massive listing aggregators.

After comparing traffic rankings, traffic sources, Search Engine Optimization (SEO) and customer quality, Realty Executives concluded that to be truly effective, technology needs to drive traffic and awareness not only to real estate agent listings, but to agents themselves.

“The Executive and Broker Platforms promote personal brands, in addition to listings, so our executives and brokers can be recognized as knowledgeable thought leaders for their specialty, experience and perspectives,” adds Glenn Melton, chief executive officer of Realty Executives International. “Without a personal brand that people can recognize online, Realtors will not be on the radar for consumers to find.”

Executive and Broker Platforms are now available throughout the Realty Executives International network.

For more information, visit or contact Andrea Kalmanovitz at

RISMedia welcomes your questions and comments. Send your e-mail to:

Wednesday, November 3, 2010

Realty Executives International is First National Franchisor to Launch Microsoft Tag Technology to Global Network

PHOENIX -- (BUSINESS WIRE) -- Realty Executives International, Inc. announces the launch of its newest marketing-technology program which offers home buyers and sellers a unique real estate search experience through the use of Microsoft Tag technology.

The Tag program is just one element of the company’s overall Technology Initiative which plans out to 2020 led by the company’s chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.

“We are making significant investments in online technology platforms,” states Rich Rector, owner and Executive Chairman of Realty Executives International. “Our Executives (real estate agents) are the go-to Realtors of choice because they are always ahead of the curve.”

Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a Smartphone which takes them to a unique landing page to view virtual tours website, etc.

“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton, chief executive officer of Realty Executive International. “So we are using technology to engage our clients where they feel most comfortable - online.”

Through its proprietary Realty Executives TagManager Console powered by Microsoft™, brokers and agents can manage all steps to utilize Tags – like printing yard signs, creating virtual tours, ecrm, e-mail marketing – in one online dashboard.

Click here to visit Realty Executives International Owner Rich Rector’s TagManager Announcement Video on YouTube.

About TagManager

TAG, YOU’RE IT! Go to on your Smartphone and download this free app to see what virtual tour the barcode in this video takes you on: click here to view video.

About Realty Executives International, Inc.

Realty Executives International is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For additional company information, call (602) 957-0747 or visit

Copyright © Business Wire 2010

Realty Executives International Partners with planetRE to Launch Its New Real Estate Financial and Compliance Management Platforms

PHOENIX - (BUSINESS WIRE) - Realty Executives International, Inc. announces their partnership with planetRE . The planetRE Money and planetRE Compliance platforms together offer the Realty Executives global network of real estate brokers and agents the first Web 2.0 based platform in the world to service the real estate industry with advanced financial analytics, an online broker compliance component, a transaction and risk management platform, and it is the only software that integrates with Intuit's QuickBooks and MLS.

"We have real estate franchises around the world and QuickBooks is one of the most widely used accounting software applications for small businesses globally," says Karen Dunham, chief financial officer for Realty Executives International. "Now, with our partnership with planetRE, they can seamlessly integrate QuickBooks into a customized financial and transaction solution specifically designed to best support their real estate business."

"We are excited to partner with Realty Executives International and offer them advanced financial, transaction, risk management and compliance solutions," says Subrao Shenoy, CEO of planetRE.

The system scales from a single agent office to large MBOs. For more information, visit Realty Executives International's website at, planetRE's website at or click here to view Intuit's planetRE Money website.

About Realty Executives International, Inc.
Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries. For more information, call (602) 957-0747 or visit

About PlanetRE
TrSoft (d.b.a. planetRE) is a privately held, leading edge SaaS vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA, its primary mission is to provide cutting edge products and services to the global real estate industry in areas of consumer search, CRM, Transaction, Financial Management & Business Process Outsourcing services. More information about planetRE can be found on the Internet at

Realty Executives International
Andrea Kalmanovitz, 602-980-2040
Daren Hamilton, 206-391-0255

Friday, October 1, 2010

Realty Executives Over the Mountain Opens in Birmingham, Alabama

The MidSouth Region is very excited to announce the addition of Realty Executives Over The Mountain in Birmingham, Alabama.. Mike McMullen is the Broker/Owner of Realty Executives Over the Mountain which is located at 137 Business Center Drive. Mike has been in the real estate industry for over ten years.. A lifelong resident of Alabama, Mike began his real estate career in 1999, rising to become recognized as one of the top agents in the southeast and listed in the top 500 real estate agents nationally in 2005. Additionally, Mike owns and operates Alabama Rental Managers which manages over 500 properties in and around the Birmingham area. To contact Mike please visit their website at or call them at 205-949-2099.

Wednesday, June 2, 2010

Addition of the Pell City office will give Realty Executives MidSouth Region coverage in the Logan Martin Lake Area

Realty Executives MidSouth is pleased to announce the opening of a new office in Pell City, AL. Realty Executives Complete, owned and operated by Nancy Locklar and Barry Lynn Miller, opened last week at 1019 Martin Street in Pell City.

"In today’s market when we’re so inundated with negative media attention I felt like we needed to evaluate where our best opportunities for growth are and after much research I am confident that the Realty Executives brand has the capacity and stability to help us grow and provide exceptional service to our customers and clients," said Locklar. “Realty Executives is a company with great business ethics, good family values and the international support and connections we need. We looked at other companies and decided that the tools, systems and technologies offered by Realty Executives International were unsurpassed. The company focuses on marketing and advertising locally and internationally where the buyers are. With their tools and systems along with our local knowledge we expect to capture a large market share very quickly"

Over the years Locklar and Miller have distinguished themselves as leaders in the Logan Martin Lake real estate market and have gained an enormous amount of experience in a variety of different areas. They are currently involved with a waterfront development in Ragland called The Cabins at Bridge Creek. It is a private and gated community with lots on and off of Neely Henry Lake specific for Cabins and recreational lakefront living.

Realty Executives Complete currently has five sales associates with the resources and plans to expand significantly in the coming year according to co-owner Barry Lynn Miller. "We plan on recruiting additional Executives to assist us in the marketing and sales of all of our development projects, including The Cabins at Bridge Creek,” said Miller.

"I am so pleased that Nancy and Barry have affiliated themselves with Realty Executives because they possess a superior level of professionalism and are highly motivated entrepreneurs. Given that Realty Executives has the tools and systems designed for the highly productive professional practitioner of real estate, Realty Executives Complete will be able to build on their already successful business by providing an even higher level of real estate service to the Logan Martin Lake Area," said Randy McKinney, regional developer for the Realty Executives MidSouth Region.

For additional company information, please call Realty Executives Complete at (205) 338-MOVE or visit or Realty Executives MidSouth Region, which consists of Alabama, Mississippi, Louisiana and Arkansas, at (251) 949-5000,

Friday, March 5, 2010

Things Are Looking Up – Finding Success during Tough Economic Times

RISMEDIA, March 5, 2010—Despite the changes in the real estate industry and the economic despair that accompanied 2009, Realty Executives International, Inc. has maintained a steadfast approach in its commitment to supporting its “Executives” (real estate agents) in their success.

Contrary to the consumer-focused approach of most real estate companies, Realty Executives’ Owner and Executive Chairman Rich Rector believes that consumers reap the benefits of agents distinguished in their marketplace for productivity, entrepreneurial business approach and expert real estate knowledge.

That is why, early on, Realty Executives drew a distinction between the Executive level of productivity and professionalism versus that of the average licensed agent. “By supporting our Executives’ productivity and success, the consumer then experiences us as the most professional in their marketplace,” says Rector.

For the complete article, please visit

Tuesday, March 2, 2010

Realty Executives International Awards Franchising Rights to Six Countries of Gulf Region

RISMEDIA, March 2, 2010—Realty Executives International, Inc. announced franchising rights to six countries of the Middle East’s Gulf Region: United Arab Emirates (UAE), Saudi Arabia, Bahrain, Kuwait, Oman and Qatar. The agreement was fully executed on January 21, 2010.

“The natural resources and destination status of the Gulf Region has positioned it as a major global leader in business and tourism,” says Glenn Melton, chief executive officer of Realty Executives International. “And being able to tap into that network adds great value to our system of Realtors.”

In a three year, phased growth plan, Franchise Owners Ahmed Alshaer and Eissa Alhateri plan to open 12 brokerage offices with approximately 100 Executives (real estate agents) by Q1 of 2013. The first office will open this quarter in Saudi Arabia followed by a second office in Qatar. Offices in the UAE, Muscat and Oman are slated for 2011; offices in Manama, Bahrain and Kuwait are planned for 2012.

“Ahmed and Eissa are entrepreneurs with strong vision and foresight,” states Scott Hurlock, vice president of franchise development for Realty Executives International. “I believe they will reinvent how people do real estate business in the Gulf Region.”

Alshaer, formerly with Realogy for Gulf Council Countries, is currently working in collaboration with the UAE governments to build a standardized Multiple Listing Service (MLS) in an effort to streamline inventory listings similarly to the United States’ MLS real estate model.

For more information, visit